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Showing 1 - 25 of
94 matches in All Departments
Politics, Lies and Conspiracy Theories: A Cognitive Linguistic
Perspective shows how language influences mechanisms of cognition,
perception and belief, and by extension its power to manipulate
thoughts and beliefs. This exciting and original work is the first
to apply cognitive linguistics to the analysis of political lies
and conspiracy theories, both of which have flourished in the
internet age and which many argue are threatening democracy. It
unravels the verbal mechanisms that make these "different truths"
so effective and proliferative, dissecting the verbal structures
(metaphor, irony, connotative implications etc) of the words of a
variety of real-life cases in the form of politicians, conspiracy
theorists and influencers. Marcel Danesi goes on to demonstrate how
these linguistic structures "switch on" or "switch off" alternative
mind worlds. This book is essential reading for students of
cognitive linguistics and will enrich the studies of any student or
researcher in language and linguistics more broadly, as well as
discourse analysis, rhetoric or political science.
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Brands (Paperback)
Marcel Danesi
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R1,163
Discovery Miles 11 630
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Ships in 12 - 17 working days
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Marcel Danesi's outstanding introduction provides a clear guide to
brands and brand identity, outlining their historical origins and
their increasing centrality in contemporary consumer culture. He
introduces: the origins of brands naming and brand image how
semiotic theory can be used to analyze brand image brands and
consumer culture advertising campaigns brands in the global village
the anti-brand movement. Danesi shows how consumer products such as
cars, perfume and even websites are sold to us through the creation
of powerful brand images, and analyzes the advertising campaigns
developed to promote brands such as Coca-Cola, McDonalds, Absolut
Vodka, Apple, Gucci and Chanel. He also discusses the rise of the
anti-brand movement, and its challenges to the dominance of global
brands such as Gap and Nike. Including an annotated guide to
further reading, details of useful websites and a comprehensive
bibliography, Danesi's book is an important contribution to the
field of marketing and communications.
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Brands (Hardcover)
Marcel Danesi
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R4,125
Discovery Miles 41 250
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Ships in 12 - 17 working days
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Brands are all around us, part of the fabric of our everyday lives.
Marcel Danesi's introduction provides an accessible guide to brands
and brand identity, outlining the historical origins of brands and
their increasing centrality in contemporary consumer culture.
Danesi introduces: the origins of brands; naming and brand image;
how semiotic theory can be used to analyse brand image; brands and
consumer culture; advertising campaigns; brands in the global
village; and the anti-brand movement.;Danesi shows how consumer
products such as cars, perfume and even websites are sold to us
through the creation of powerful brand images, and analyses the
advertising campaigns developed to promote brands such as
Coca-Cola, McDonalds, Absolut Vodka, Apple, Gucci and Chanel. He
also discusses the rise of the anti-brand movement and its
challenges to the dominance of global brands such as Gap and
Nike.;"Brands" includes an annotated guide to further reading,
details of useful websites and a comprehensive bibliography.
This book aims to describe and demystify what makes criminal gangs
so culturally powerful. It examines their codes of conduct,
initiation rites, secret communications methods, origin myths,
symbols, and the like that imbue the gangsters with the pride and
nonchalance that goes hand in hand with their criminal activities.
Mobsters are everywhere in the movies, on television, and on
websites. Contemporary societies are clearly fascinated by them.
Why is this so? What feature and constituents of organized criminal
gangs make them so emotionally powerful-to themselves and others?
These are the questions that have guided the writing of this
textbook, which is intended as an introduction to organized crime
from the angle of cultural analysis. Key topics include: * An
historic overview of organized crime, including the social,
economic, and cultural conditions that favour its development; * A
review of the type of people who make up organized gangs and the
activities in which they engage; * The symbols, rituals, codes and
languages that characterize criminal institutions; * The
relationship between organized crime and cybercrime; * The role of
women in organized crime; * Drugs and narco-terrorism; * Media
portrayals of organized crime. Organized Crime includes case
studies and offers an accessible, interdisciplinary approach to the
subject of organized crime. It is essential reading for students
engaged with organized crime across criminology, sociology,
anthropology and psychology.
Politics, Lies and Conspiracy Theories: A Cognitive Linguistic
Perspective shows how language influences mechanisms of cognition,
perception and belief, and by extension its power to manipulate
thoughts and beliefs. This exciting and original work is the first
to apply cognitive linguistics to the analysis of political lies
and conspiracy theories, both of which have flourished in the
internet age and which many argue are threatening democracy. It
unravels the verbal mechanisms that make these "different truths"
so effective and proliferative, dissecting the verbal structures
(metaphor, irony, connotative implications etc) of the words of a
variety of real-life cases in the form of politicians, conspiracy
theorists and influencers. Marcel Danesi goes on to demonstrate how
these linguistic structures "switch on" or "switch off" alternative
mind worlds. This book is essential reading for students of
cognitive linguistics and will enrich the studies of any student or
researcher in language and linguistics more broadly, as well as
discourse analysis, rhetoric or political science.
This concise volume offers an accessible introduction to
state-of-the-art artificial intelligence (AI) language models,
providing a platform for their use in textual interpretation across
the humanities and social sciences. The book outlines the
affordances of new technologies for textual analysis, which has
historically employed established approaches within the humanities.
Neuman, Danesi, and Vilenchik argue that these different forms of
analysis are indeed complementary, demonstrating the ways in which
AI-based perspectives echo similar theoretical and methodological
currents in traditional approaches while also offering new
directions for research. The volume showcases examples from a wide
range of texts, including novels, television shows, and films to
illustrate the ways in which the latest AI technologies can be used
for "dialoguing" with textual characters and examining textual
meaning coherence. Illuminating the potential of AI language models
to both enhance and extend research on the interpretation of texts,
this book will appeal to scholars interested in cognitive
approaches to the humanities in such fields as literary studies,
discourse analysis, media studies, film studies, psychology, and
artificial intelligence.
This book aims to describe and demystify what makes criminal gangs
so culturally powerful. It examines their codes of conduct,
initiation rites, secret communications methods, origin myths,
symbols, and the like that imbue the gangsters with the pride and
nonchalance that goes hand in hand with their criminal activities.
Mobsters are everywhere in the movies, on television, and on
websites. Contemporary societies are clearly fascinated by them.
Why is this so? What feature and constituents of organized criminal
gangs make them so emotionally powerful-to themselves and others?
These are the questions that have guided the writing of this
textbook, which is intended as an introduction to organized crime
from the angle of cultural analysis. Key topics include: * An
historic overview of organized crime, including the social,
economic, and cultural conditions that favour its development; * A
review of the type of people who make up organized gangs and the
activities in which they engage; * The symbols, rituals, codes and
languages that characterize criminal institutions; * The
relationship between organized crime and cybercrime; * The role of
women in organized crime; * Drugs and narco-terrorism; * Media
portrayals of organized crime. Organized Crime includes case
studies and offers an accessible, interdisciplinary approach to the
subject of organized crime. It is essential reading for students
engaged with organized crime across criminology, sociology,
anthropology and psychology.
This is the first textbook on the linguistic relativity hypothesis,
presenting it in user-friendly language, yet analyzing all its
premises in systematic ways. The hypothesis claims that there is an
intrinsic interconnection between thought, language, and society.
All technical terms are explained and a glossary is provided at the
back of the volume. The book looks at the history and different
versions of the hypothesis over the centuries, including the
research paradigms and critiques that it has generated. It also
describes and analyzes the relevant research designed to test its
validity in various domains of language structure and use, from
grammar and discourse to artificial languages and in nonverbal
semiotic systems as well. Overall, this book aims to present a
comprehensive overview of the hypothesis and its supporting
research in a textbook fashion, with pedagogical activities in each
chapter, including questions for discussion and practical exercises
on specific notions associated with the hypothesis. The book also
discusses the hypothesis as a foundational notion for the
establishment of linguistic anthropology as a major branch of
linguistics. This essential course text inspires creative, informed
dialogue and debate for students of anthropology,linguistics,
cultural studies, cognitive science, and psychology.
Choose Barron's for language learning--a trusted resource for over
50 years! This brand-new edition of 501 Italian Verbs provides
language learners with fingertip access to a carefully curated
selection of the 501 most common Italian verbs--in all tenses and
moods! Each verb is listed alphabetically in chart form-one verb
per page along with its English translation. Follow the clear,
concise instruction, then take your language fluency to the next
level with an all-new online activity center. This comprehensive
guide also includes: * Lists of synonyms, antonyms, idioms, and
usage examples for every verb * A concise grammar review for easy
reference * The popular 55 Essential Verbs feature, with an
in-depth look at usage and formation for the trickiest Italian
verbs *Over 1,500 additional verbs conjugated like the 501 models
Online content includes: * Four practice quizzes with automated
scoring and answers
1. This book is useful and accessible background reading for those
engaged in organized crime and cybercrime. It is written with the
general reader in mind, so will be of interest to students and
intelligent readers alike. 2. The book draws on a range of case
studies from around the world, looking at Italian Mafias, Russian
and Georgian criminal groups and drug cartels, and the Asian gangs
such as the Yakuza and the Triads.
1. This book is useful and accessible background reading for those
engaged in organized crime and cybercrime. It is written with the
general reader in mind, so will be of interest to students and
intelligent readers alike. 2. The book draws on a range of case
studies from around the world, looking at Italian Mafias, Russian
and Georgian criminal groups and drug cartels, and the Asian gangs
such as the Yakuza and the Triads.
This is the first textbook on the linguistic relativity hypothesis,
presenting it in user-friendly language, yet analyzing all its
premises in systematic ways. The hypothesis claims that there is an
intrinsic interconnection between thought, language, and society.
All technical terms are explained and a glossary is provided at the
back of the volume. The book looks at the history and different
versions of the hypothesis over the centuries, including the
research paradigms and critiques that it has generated. It also
describes and analyzes the relevant research designed to test its
validity in various domains of language structure and use, from
grammar and discourse to artificial languages and in nonverbal
semiotic systems as well. Overall, this book aims to present a
comprehensive overview of the hypothesis and its supporting
research in a textbook fashion, with pedagogical activities in each
chapter, including questions for discussion and practical exercises
on specific notions associated with the hypothesis. The book also
discusses the hypothesis as a foundational notion for the
establishment of linguistic anthropology as a major branch of
linguistics. This essential course text inspires creative, informed
dialogue and debate for students of anthropology,linguistics,
cultural studies, cognitive science, and psychology.
An Anthropology of Puzzles argues that the human brain is a
"puzzling organ" which allows humans to literally solve their own
problems of existence through puzzle format. Noting the presence of
puzzles everywhere in everyday life, Marcel Danesi looks at puzzles
in society since the dawn of history, showing how their presence
has guided large sections of human history, from discoveries in
mathematics to disquisitions in philosophy. Danesi examines the
cognitive processes that are involved in puzzle making and solving,
and connects them to the actual physical manifestations of classic
puzzles. Building on a concept of puzzles as based on Jungian
archetypes, such as the river crossing image, the path metaphor,
and the journey, Danesi suggests this could be one way to
understand the public fascination with puzzles. As well as drawing
on underlying mental archetypes, the act of solving puzzles also
provides an outlet to move beyond biological evolution, and Danesi
shows that puzzles could be the product of the same basic neural
mechanism that produces language and culture. Finally, Danesi
explores how understanding puzzles can be a new way of
understanding our human culture.
Accessible to wide range of readers from student to lay people,
this authoritative reference provides a complete listing of media
concepts, figures, and techniques with illustrations and historical
commentaries. Written by distinguished scholar and author Marcel
Danesi, and with an Introduction by Arthur Asa Berger, a leading
figure in the world of media and communications, the dictionary
also includes terms related to psychology, linguistics, aesthetics,
computer science, semiotics, culture theory, anthropology, and more
that have relevance in media studies. Each entry includes a
definition in simple, clear language; an illustration where
applicable; and, historical commentary (who coined a term for
example, why, who uses it, etc.). A bibliography, a directory of
online resources, and a time-line of media genres add to the
dictionary's usefulness and appeal.
This book brings together ideas from experts in cognitive science,
mathematics, and mathematics education to discuss these issues and
to present research on how mathematics and its learning and
teaching are evolving in the Information Age. Given the
ever-broadening trends in Artificial Intelligence and the
processing of information generally, the aim is to assess their
implications for how math is evolving and how math should now be
taught to a generation that has been reared in the Information Age.
It will also look at the ever-spreading assumption that human
intelligence may not be unique-an idea that dovetails with current
philosophies of mind such as posthumanism and transhumanism. The
role of technology in human evolution has become critical in the
contemporary world. Therefore, a subgoal of this book is to
illuminate how humans now use their sophisticated technologies to
chart cognitive and social progress. Given the interdisciplinary
nature of the chapters, this will be of interest to all kinds of
readers, from mathematicians themselves working increasingly with
computer scientists, to cognitive scientists who carry out research
on mathematics cognition and teachers of mathematics in a
classroom.
This book presents an interdisciplinary approach to the scientific
study of the relation between language and society, language and
culture, language and mind. It integrates frameworks from
sociolinguistics and linguistic anthropology and emerging strands
of research on language and new media, in order to demonstrate how
language undergirds human thought and social behaviors. It is
designed as an introductory textbook aimed at students with little
to no background in linguistics. Each chapter covers the main
aspects of a particular topic or area of study, while also
presenting future avenues of study. This edition includes
discussions on: social media and the creation of identity; gestural
communication; emoji writing; multimodality; human-computer
interaction. Discussions are supported by a wealth of pedagogical
features, including sidebars, as well as activities, assignments,
and a glossary at the back. The overall aim is to demonstrate the
dynamic connections between language, society, thought, and
culture, and how they continue to evolve in today's rapidly
changing digital world. It is ideal for students in introductory
courses in sociolinguistics, language and culture, and linguistic
anthropology.
This book provides a fundamental reassessment of mathematics
education in the digital era. It constitutes a new mindset of how
information and knowledge are processed by introducing new
interconnective and interactive pedagogical approaches. Math
education is catching up on technology, as courses and materials
use digital sources and resources more and more. The time has come
to evaluate this new dynamic, which transcends all previous use of
ancillary devices to supplement classroom math instruction.
Interactivity and interconnectivity with the online world of math
and math texts (such as television programs and internet sites) can
be integrated with our traditional modes for delivery of math
instruction. This book looks at how this integration can unfold
practically by applying these relevant pedagogical principles to
elementary topics such as numeration, arithmetic, algebra, story
problems, combinatorics, and basic probability theory. The book
further exemplifies how mathematics can be connected to topics in
popular culture, information technologies, and other such domains.
This book deals with one the most interesting aspects of human
life-the search for meaning. It discusses how the science of
semiotics is equipped to provide insight on what meaning is and how
we produce it. Why is it that certain people routinely put their
survival at risk by smoking? Why is it that some women make
locomotion difficult for themselves by donning high-heel footwear?
Are there unconscious forces at work behind such strange behaviors?
This book will attempt to answer such questions by claiming that
these behaviors are meaningful in culture-specific ways. The
discipline that studies such behaviors and their relation to
meanings is called semiotics. Semiotics probes the human condition
in its own peculiar way, by unraveling the meanings of signs, which
motivate not only the wearing of high heel shoes, but also the
construction of words and art forms. Now in its third edition, this
landmark introduction to semiotics has been updated with a wealth
of new content, focusing on the many developments in digital
culture since the previous edition. With the addition of topics
such as memes, Selfies, social media profiles, and even Mafia
discourse, the new edition comprehensively covers new trends in
culture while streamlining treatments of basic semiotics contents.
This book explores the many disciplinary and theoretical links
between language, linguistics, and mathematics. It examines trends
in linguistics, such as structuralism, conceptual metaphor theory,
and other relevant theories, to show that language and mathematics
have a similar structure, but differential functions, even though
one without the other would not exist
This book provides a fundamental reassessment of mathematics
education in the digital era. It constitutes a new mindset of how
information and knowledge are processed by introducing new
interconnective and interactive pedagogical approaches. Math
education is catching up on technology, as courses and materials
use digital sources and resources more and more. The time has come
to evaluate this new dynamic, which transcends all previous use of
ancillary devices to supplement classroom math instruction.
Interactivity and interconnectivity with the online world of math
and math texts (such as television programs and internet sites) can
be integrated with our traditional modes for delivery of math
instruction. This book looks at how this integration can unfold
practically by applying these relevant pedagogical principles to
elementary topics such as numeration, arithmetic, algebra, story
problems, combinatorics, and basic probability theory. The book
further exemplifies how mathematics can be connected to topics in
popular culture, information technologies, and other such domains.
This book presents an interdisciplinary approach to the scientific
study of the relation between language and society, language and
culture, language and mind. It integrates frameworks from
sociolinguistics and linguistic anthropology and emerging strands
of research on language and new media, in order to demonstrate how
language undergirds human thought and social behaviors. It is
designed as an introductory textbook aimed at students with little
to no background in linguistics. Each chapter covers the main
aspects of a particular topic or area of study, while also
presenting future avenues of study. This edition includes
discussions on: social media and the creation of identity; gestural
communication; emoji writing; multimodality; human-computer
interaction. Discussions are supported by a wealth of pedagogical
features, including sidebars, as well as activities, assignments,
and a glossary at the back. The overall aim is to demonstrate the
dynamic connections between language, society, thought, and
culture, and how they continue to evolve in today's rapidly
changing digital world. It is ideal for students in introductory
courses in sociolinguistics, language and culture, and linguistic
anthropology.
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Murasie
Chanette Paul
Paperback
R370
R318
Discovery Miles 3 180
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